We created a systems strategy to boost ads for 45Degrees

Render, a digital marketing team, was running successful ad campaigns but faced challenges in managing campaign workflows, tracking results efficiently, and scaling ad operations without losing control. They needed a clear systems strategy to support their growing ad management services while maintaining high performance for clients.

We began by conducting a systems audit across their ad operations, reviewing how campaigns were being created, approved, monitored, and reported. We identified bottlenecks in communication between team members, inconsistent reporting methods, and manual data collection processes that were time-consuming and prone to error.

Our next step was to design a systems strategy that streamlined ad campaign processes, introducing clear workflow stages from briefing to reporting while integrating their existing ad management tools with automated tracking dashboards. We built custom reporting templates and automated data pulls, reducing manual work while improving the accuracy and consistency of insights shared with clients.

We also established clear accountability within the team, ensuring tasks were assigned systematically and status updates were automated for visibility. This reduced unnecessary back-and-forth and allowed team members to focus on optimizing campaigns rather than managing spreadsheets.

Within three months, Render increased campaign launch efficiency by 40% and reduced reporting preparation time by 60%, enabling them to handle more ad clients without compromising quality. Campaign performance also improved, as the team could now monitor and optimize ads faster with clear, real-time data visibility.

Render’s team reported feeling more in control of their growing ad operations, and clients noticed the difference through timely updates and improved campaign results. By creating a clear systems strategy, Render was able to boost their ad services sustainably while setting themselves up for continued growth.