Refined Market Positioning to Attract Ideal Clients for StudioNova
"The Framework team helped us clarify how we talk about our services, and it made a huge difference in the kind of clients we attract."
StudioNova was delivering excellent work but struggled to consistently attract the type of clients they wanted. Their messaging was broad, making it difficult to differentiate themselves in a competitive landscape, and often led to projects that weren’t aligned with their long-term goals.
We started by conducting a positioning workshop with their leadership team, focusing on clarifying what made StudioNova unique and identifying the specific client profile they wanted to target. Through market and competitor analysis, we identified clear opportunities to differentiate their services and messaging in a way that would resonate with their ideal clients.
Next, we worked on refining their website copy, proposal templates, and social media messaging to align with this new positioning. We ensured the messaging was clear, direct, and reflective of StudioNova’s strengths, making it easier for potential clients to understand what working with them would look like.
In parallel, we refined how their services were packaged and presented, ensuring consistency across all client touchpoints. This helped align their operational processes with the expectations they were setting, building trust and clarity throughout the client journey.
As a result, StudioNova increased qualified lead conversions by 37% within two months, and website engagement time rose by 45% as visitors resonated with the clear, focused messaging. The team also reported more alignment internally, knowing exactly who they were targeting and how to communicate their value confidently.
Through clear positioning and aligned messaging, StudioNova shifted from generic outreach to attracting the right clients, leading to sustainable, enjoyable projects that supported their growth trajectory.
