Developed a Custom Business Strategy to Drive Growth for BrandLayer
"They helped us see where we wanted to go and how to get there without burning out our team. We’re now growing with purpose."
BrandLayer, a boutique design studio, was experiencing steady demand but struggled to translate opportunities into consistent, scalable growth. They faced challenges with prioritizing projects, aligning team capacity with client needs, and lacked a clear roadmap to guide their expansion without sacrificing quality.
We began with a deep-dive discovery process, mapping out BrandLayer’s current workflows, team structure, client profiles, and long-term goals. This uncovered key challenges, including inconsistent project prioritization, ad-hoc decision-making, and a tendency to take on projects misaligned with their vision, leading to team burnout.
Using these insights, we co-created a clear business strategy tailored to BrandLayer’s growth stage and aspirations. We worked together to define their core service offerings, refine ideal client profiles, and establish a structured process for evaluating new opportunities to ensure alignment with their long-term vision.
We then designed an actionable roadmap, breaking down larger growth goals into practical steps with clear milestones. This included refining internal workflows, implementing systems for project tracking and forecasting, and aligning team responsibilities with strategic priorities.
To ensure the strategy translated into action, we held focused implementation sessions with the BrandLayer team, aligning daily operations with the strategic plan and establishing clear metrics to track progress. This helped build accountability and momentum while giving the team the confidence to adapt the plan as they evolved.
Within four months, BrandLayer increased their qualified lead conversions by 40% and reduced project delivery delays by 35%, allowing them to take on projects that matched their capabilities without overwhelming the team. The clarity provided by the strategy empowered the team to say no to misaligned projects and focus on work that showcased their strengths.
By developing a practical, flexible business strategy, BrandLayer gained a clear path to sustainable growth while ensuring their team and operations could support their evolving goals without chaos.
